Retail Solutions, together with Office Solutions and Commercial Solutions, is pleased to announce a new corporate identity as it enters its second decade, RESOLUT RE. This company-wide rebrand includes an update to both look and feel as well as a renaming that draws on strengths from the company’s past, present, and future.
After 10 years in business, it is exciting to begin 2020 with a name that embodies the company’s evolution over the years and encompasses its many and varied strengths. RESOLUT RE is reminiscent of the original operating name and also provides the opportunity to highlight all of the other service lines under the same brand.
As founder David Simmonds noted, “In the early years of the company, we built a name on our massive retail property portfolio, but the firm has become so much more since that time. We now have an equally massive presence in tenant representation, as well as a world-class research team, and many prolific land, office/industrial, and investment sales brokers. This rebrand gives us the opportunity to bring all of our services under one umbrella with a name that reflects our resolute commitment to our clients.”
The company’s growth as a top commercial real estate firm has consistently been recognized across the industry. In 2017, it was named one of the fastest-growing real estate companies in America by Real Estate Forum Magazine. In 2018, it was named to Inc. Magazine’s Inc. 5000 list, and in 2019, it received a ranking of #1 Real Estate Services firm in the nation by Entrepreneur Magazine in its annual Franchise Service Awards.
RESOLUT’s ability to replicate the success of its initial retail practice in Austin across a wide range of services and geography speaks to the scalability of its unique, collaboration-based broker model.
The company pioneered a broker-collaboration model as a defining cultural element, bringing together independent brokers and creating an environment that encourages and supports broker collaboration. Brokers at RESOLUT are trained to collaborate in a way that allows them to maximize both client and broker interests. “We make deals that other firms don’t,” Simmonds says of RESOLUT: “The system is designed in a way that facilitates unparalleled collaboration, and the result is an extremely rapid deal flow.”
Last year alone, the average RESOLUT broker saw an individual output increase of 33%. “You don’t typically see that type of growth in a team of our size and age. That’s a huge one-year increase,” noted CEO Martin Turner.
In 2009, the company started with three brokers in one office in Austin, Texas. The footprint today includes nine offices across three states with sixty brokers, and there is even more growth on the horizon. Currently located in Texas, Louisiana, and New Mexico, RESOLUT is already doing deals in all 50 states and internationally and plans to enter several new offices in new states next year. The company is looking for brokers and teams to partner with who want to work in a collaborative brokerage environment, and it will be investing in talent across all commercial divisions and fields.
As Turner concluded: “While the market knows about our retail presence and capabilities, not everyone is aware that some of our top brokers are also land, investment sales, and office specialists. Our land sales volume alone increased by 50% in 2019. The individual names of our corporate divisions are no longer sufficient to convey our comprehensive range of services. We feel that RESOLUT RE is the ideal name under which to consolidate our brands while also speaking to our longstanding culture and identity.”
This comprehensive rebrand embraces the company’s future-focused ethos while also affirming its foundational history and values, and it marks an exciting next step into another decade of growth. RESOLUT RE welcomes visitors to its new website at www.resolutre.com.