Finally: H-E-B to expand in Dallas-Fort Worth with new locations in Plano, Frisco

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By Catherine Leffert – Staff Writer, Dallas Business Journal

Texas supermarket giant H-E-B, which has dominated the southern half of Texas for decades, is moving into North Texas with two locations next fall.

The brand is launching its stores in Frisco and Plano, both slated to open in fall 2022, a Friday release said, strengthening its Dallas-Fort Worth presence which up until now has only included its subsidiary companies like Central Market.

“This is an exciting day as we share plans to expand our presence in the DFW market with the introduction of H-E-B, our flagship banner, to our growing network of stores,” said Stephen Butt, president of the Central Market division of H-E-B, in a prepared statement. “For the past 20 years, Central Market has been committed to earning customers’ trust, and H-E-B Partners will work hard to earn the confidence of the many new shoppers we look forward to serving in the Plano and Frisco communities.”

The Dallas Morning News first reported the expansion Friday. Read More…